Real Estate Agents In Perth

There are over 1,200 agencies currently operating in Perth, including everything from well-known franchise brands to lesser-known independent agencies. Their local experience and service offerings can vary dramatically. To be sure you select the best brand for you, it is important to speak with agents from 2 or 3 agencies to understand the differences in experience, service and cost.

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Below is our list of the top-selling agencies located in Perth. To generate this ranking, we looked at the total value of sales conducted by each agency over the past 12 months. This doesn’t mean they’re the best! To see who is experienced in your area, click here.

Individual agent performance within an agency can vary significantly. Most agents have a core focus (e.g. apartments within a particular postcode) and even if you are set on the agency you would like to use, it’s just as important to ensure that you select the individual agent that is most-suited to sell your property.

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Some things to keep in mind: the agent should be focused on selling property in your suburb, experienced at selling homes like yours, have a track record of successful negotiations and have character traits that work well with you and prospective buyers.

Below is a list of the top-selling individual agents located in Perth. To generate this ranking, we examined volume of sales conducted in the 2019 calendar year by each individual agent.

To start to create your shortlist of top agents in your area, click here.

There are lots of articles out there claiming to have the most up-to-date information on the performance of the property market in Perth – and the general consensus can even change daily.

We’ve tried to simplify things and believe there are 3 key metrics that provide a clear picture on where things currently sit.  They are:

1. How many listed properties are actually selling (a rough indicator is auction clearance rates),
2. How long it is taking for them to sell (days on market) and finally,
3. What level of discounting is required to secure a sale.

Current CoreLogic data on these three areas is outlined below and compares Perth with the rest of the country.

Days on Market

Days on market is the time it takes to sell a property, from when it is first listed to when it is listed as sold.

In the 3 months to October, Australian properties typically took 29 days to sell , compared with 39 days over the same period of 2020.

Perth’s days on market is 22 days, an improvement on last year when it took 28 days to sell the property.

Source: Corelogic – Property market chart pack.

Vendor Discounting

A vendor discount is the difference between the original listing price and the final selling price, usually expressed as a negative percentage rate. A smaller vendor discount indicates that the market is in a seller’s favour.

Vendor discounting remains extremely tight nationally, at 2.9% in the three months to October, compared with 3.6% in the same period of 2020. However in Perth it was -3.2%, an improvement to the same period last year when it was -3.3%.

Source: Corelogic – Property market chart pack.

Auction Clearance Rates Perth

The below chart shows Perth’s auction clearance rates. It is a useful indicator as to the health of the market and the competition to buy a property. Generally, if clearance rates are 70% or higher prices will be increasing. If significantly below this, then it is considered a buyers market as there isn’t as much competition and may indicate prices may be falling.

Whilst we believe that selecting the right agent vs. an agent inexperienced at selling property like yours can cost you tens of thousands of dollars (hundreds of thousands in some cases) we are the first to admit that there are some things that an agent can’t control.

Depending on your circumstances, these broader market factors should be considered when deciding when to sell your property.

We’ve looked through CoreLogic’s data, one of Australia’s leading property data providers, to give you these property market data insights.

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CoreLogic also produce small monthly update videos for each capital city’s property market. We’ve placed the Perth housing market update playlist below.

When you’ve decided on your agent and understand the market you’re about to sell into, the next question on most people’s minds is, “how much will it cost to sell my property?”

The main costs when selling a property in Perth are:

1. Marketing Costs: advertising fees are usually paid up-front, but it can be negotiable based on your personal situation. Just to advertise your property online, expect to pay $200 at the cheapest and $400-$1000+ for premium advertising tiers, which involve extra photo slots and larger ads. Don’t forget that online advertising is just one part of marketing your property. Remember to factor in fees for the auctioneer, newspapers, photography and even the signboard out front.
2. Agent Commission: this is finalised at the time of agent appointment and paid upon settlement. Agent fees generally range between 2% to 3.5%, depending on location, property value and commission structure.  If you would like to see average fees per postcode, look here. Remember, fees vary by postcode. For example, Hope Valley agents generally charge around 2.8% but an agent in Claremont should charge a little less at around 2.2%.
3. Conveyancing/Solicitor fees: conveyancers prepare the contract for sale and manage the settlement process. Conveyancing fees in Perth usually range between $700 to $1200. The final amount will depend on whether you hire a conveyancer or solicitor, and if they have to conduct additional searches.

We are believers in ‘you get what you pay for’. If you skimp on marketing, fewer people will see your property and it will be harder for the agent to create competition amongst buyers.

As for the commission, we certainly agree that you should negotiate, and talking to two or three agents will help you understand what is reasonable commission to pay for the sale of your home.

One question to ask yourself though,

“Can you be confident that the agent who dropped their commission to secure your listing will be best-equipped to negotiate seriously with the buyer?”

For further information see our article on fees and commissions in Western Australia.

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Perth is the capital of Western Australia. Like many capital cities, it is built around a large river that runs through its CBD. The Swan River divides Perth into the northern suburbs and southern suburbs.

To Perth’s west is the most expensive real estate in Western Australia. Areas like Peppermint Grove, Dalkeith and Swanbourne have incredible multi-million median prices. The properties are often quite large, and may feature views of the Swan River from multiple sides of the property.

Property hot-spots seem to be based around the north end of Perth, where suburbs like Subiaco, Maylands and Scarborough reside.

Perth has benefited in property values immensely from mining boom investors and workers. As legislation and government focus changes, property values also fluctuate based on how the mining industry in Western Australia is affected. Keep that in mind when choosing to sell or invest.

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Perth real estate agents have been affected by the national property downturns, where property values have fallen at almost the same rate as Sydney and Melbourne. If you are looking to sell, this makes talking to the right agent a very important first . As listings dry up, agents may start using dodgy sales tactics to get your business. Have a look at our agent comparison tool to get started comparing agents.