Buyer’s Agent

A buyer’s agent works exclusively for the buyer, not the seller, which means their role is to secure the best possible deal for the person purchasing the property. They research suburbs, shortlist suitable homes, attend inspections and manage negotiations on behalf of their client. Many buyer’s agents also bid at auctions, giving buyers an advantage against emotional or high pressure situations. This service is especially popular among investors, busy professionals or buyers unfamiliar with the local market. Their experience can help buyers avoid overpaying and identify red flags early. For sellers, it is important to understand that a buyer’s agent brings experience and strategy to negotiations, so your selling agent must be equally strong to protect your sale price. Skilled listing agents know how buyer’s agents think and negotiate accordingly.

Practical Example

You list your property and during the first week a buyer’s agent attends your open home on behalf of their client. They ask detailed questions about the property, recent sales and your price expectations. When making an offer, the buyer’s agent presents a well researched case for their price, hoping to secure a favourable deal. Your selling agent recognises the negotiation tactics and counters with market data, buyer interest levels and the strength of recent comparable sales. The buyer’s agent adjusts their offer because they know competition is real. The final agreed price ends up significantly higher than their initial proposal because your agent negotiated strategically. This shows how essential it is to have a strong agent when professionals are on the other side of the table.