Expression of Interest (EOI)

An EOI campaign is a private and flexible selling method used when a property is unique, high-value, or difficult to price. Buyers submit formal written offers before a set closing date, often including price, conditions, finance terms and settlement timing. Unlike auctions, EOIs do not involve open competition on the day which appeals to buyers who prefer privacy or negotiation through their agent. For sellers, EOIs provide the opportunity to compare all offers at once, allowing them to choose not only the highest price but also the strongest overall terms. A skilled agent manages buyer engagement through consistent follow-up, strategic communication and targeted marketing to build urgency as the deadline approaches. EOIs can generate strong results when the property attracts a diverse pool of buyers who may value different features. The success of an EOI relies heavily on how well the agent prepares the property, engages buyers and negotiates submitted offers.

Practical Example

You decide to sell a rare architectural home that is difficult to price due to its custom design and lack of direct comparable sales. Your agent recommends an Expression of Interest campaign to attract buyers who truly appreciate the property and are willing to compete privately. Over the four-week period, your agent conducts private inspections, handles detailed questions and maintains close communication with multiple interested parties. As the deadline approaches, several buyers indicate strong interest and request documentation. On the closing day, four written offers are received, each with different price points and conditions. Your agent reviews them with you, negotiates with the top two buyers and secures a final result well above your expectations.

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