Case Study: How a 2-Bedroom Elwood Apartment Sold in Just 5 Days for $652,000

Executive Summary

Selling your home can feel overwhelming, especially if you want the best price in the shortest time. For Gordana, an Elwood homeowner, the result was beyond what she imagined: sold in just five days, for $652,000, and above her price expectations.

Property Snapshot

• Property Type: Apartment
• Bedrooms: 2
• Bathrooms: 1
• Car Spaces: 1 garage + 1 open car space
• Floor Area: 84 m²

Seller’s Objective

Gordana’s goal was simple, a quick, stress-free sale at a premium price. But Elwood’s property market is competitive, with many agents promising strong results. Choosing the right one can make all the difference.

The Winning Strategy

Her chosen agent, Nicole Prime from McGrath – St Kilda, developed a targeted approach that ticked all the boxes:

1. Staging Advice That Works. Nicole provided practical, cost-effective styling tips to make the home more inviting. This helped buyers imagine themselves living there.
2. High-Quality Photography. Professional photos highlighted the apartment’s lifestyle features — light-filled rooms, functional layout, and proximity to the beach.
3. Local Buyer Targeting. By tapping into a database of local buyers and using targeted online ads, the campaign reached serious, ready-to-purchase buyers quickly.

The Result: A Record-Breaking Win for Gordana

Gordana’s apartment didn’t just sell fast, it smashed expectations:

• Sold in just 5 days – more than 4 times faster than Elwood’s median selling time of 25–35 days.
• Achieved $652,000 – comfortably above her original price goal.
• Multiple serious offers – creating competition that pushed the price higher.
• Zero stress – everything from marketing to negotiations was handled by the agent, allowing Gordana to enjoy the process instead of worrying about it.

How Which Real Estate Agent Assisted

Gordana wasn’t sure which agent could deliver her ideal outcome, fast sale, great price, and minimal stress. She turned to Which Real Estate Agent (WREA), a free service that compares local agent performance.

Here’s what WREA did:

1. Data-Driven Shortlist. Analysed performance data from 95 active agents in Elwood, comparing speed of sale, accuracy of pricing, and client satisfaction.
2. Personalised Introduction. Matched Gordana with Nicole, a 19-year local expert with a 5-star rating from over 250 verified reviews.
3. Ongoing Support. Checked in throughout the sales campaign to ensure the strategy stayed on track and Gordana felt confident at every step.

Why Sellers Choose Which Real Estate Agent

• Unbiased, performance-based recommendations. Which Real Estate Agent ranks agents on real results, not advertising spend.
• Faster campaigns. Properties sold through a WREA-matched agent settle 21 days sooner on average.
• Higher prices. WREA data shows a 3.2 % lift in achieved sale prices versus suburb medians.
• Free and obligation-free. The service is free for vendors; participating agents fund a standard referral fee.